AI Trends: What can we expect in 2024?

What AI trends await us this year? And what could potentially change our lives? Let's find out!

Natalia Migdal
Marketing Specialist

There is no doubt that artificial intelligence has revolutionized the fields of work, education, and our daily lives in the past year of 2023. Furthermore, it is projected that the global AI market will reach a revenue of $190 trillion by 2025, indicating an impressive annual growth rate of up to 36%!

So, what AI trends await us this year? And what could potentially change our lives? Let's find out!

Generative AI

Generative Artificial Intelligence (GenAI) is a type of AI capable of generating new creative content such as texts, codes, scenarios, musical compositions, emails, lists, etc. GenAI models are trained on vast amounts of data and can learn patterns in the data, then use them to generate new outputs.

Generative AI won't replace writers and graphic designers (DALL-E 3 still cannot correctly place words on generated images). However, it significantly speeds up the entire process by generating images and texts, shortening, lengthening, or simplifying them, and checking facts or grammar.

The trend of speeding up work using generative AI has applications in every profession and activity. It offers the potential for task automation, increased productivity, cost reduction, and the creation of new development opportunities.

Gartner predicts that by 2026, the adoption of generative AI will sharply rise, with over 80% of businesses integrating generative AI interfaces, models, and applications into their operations, compared to the current percentage of less than 5%.

AI in the Workplace

BYOAI (Bring Your Own Artificial Intelligence) is a new trend in the workplace where employees use their own AI tools and applications.

The increasing availability of affordable and user-friendly AI tools, coupled with the growing demand for AI skills, is driving this trend. A Forrester report informs that up to 60% of employees will use their own AI for tasks by 2024.

BYOAI brings many benefits, including increased productivity and innovation, improved employee satisfaction, and cost reduction.

Although BYOAI is an excellent opportunity for employees, it can easily slip out of control.

Shadow AI

Shadow AI, also known as Shadow IT for AI, refers to the use of AI applications and tools within an organization without clear knowledge or supervision from the IT department.

This poses several risks, such as:

  • Privacy and data security breaches: Unauthorized AI tools may lack the same security measures as official ones, leading to theft or loss of confidential information.

  • Compliance violations: Similarly, these tools may not adhere to relevant regulations, resulting in legal and regulatory troubles.


According to Gartner's data, by 2028, three out of four programmers will use AI-based assistants for coding. In comparison, at the beginning of 2023, fewer than one in ten programmers used these assistants.

Why is this currently popular?

Artificial intelligence helps programmers in various ways, such as:

  • Automation of repetitive tasks (code generation, documentation formatting, application testing),
  • Optimization of creative processes,
  • Improvement of code quality,
  • Support in problem-solving.

Given how much artificial intelligence improves the software development process, it can be assumed that everyone around has already started using AI-based tools to increase productivity and shorten time to market.

Soon, if not already, using AI-based coding tools will become a standard practice. Those who do not embrace them in time will quickly fall behind the competition.

AI vs Job

As artificial intelligence continues to permeate various industries, we can observe two employment-related trends:

  • Upskilling in AI: This refers to the process of learning new skills and acquiring AI-related knowledge to improve professional efficiency or career prospects.

  • New AI-related positions: Here are several predicted AI-related positions that are expected to gain significance in 2024 and beyond:

AI Product Manager: Responsible for overseeing the development and market introduction of AI-based products, ensuring they meet market needs and align with business goals.

AI Engineer (AI Research Scientist, Business Intelligence Developer, Computer Vision Engineer, Machine Learning Engineer, NLP Engineer, etc.): Engaged in the technical aspects of AI development, including research, programming, and implementation.

AI Ethics Officer: Ensures that AI systems are developed and deployed according to ethical and responsible principles, addressing issues of bias, fairness, privacy, and transparency.

AI Input and Output Manager: Manages data input into AI systems and interprets the results generated by these systems.

Mood Analyst: Analyzes customer opinions, social media comments, and other forms of textual data to understand moods and public opinions.

Regulatory AI Specialist: Keeps abreast of the changing regulatory landscape in AI and ensures that companies adhere to relevant regulations.

Human-Computer Interaction (HCI) AI Designer: Designs user interfaces for AI-based products and applications to improve user experience and provide intuitive interaction.

Customer Service

Finally, let's look at The State of AI in Customer Service 2023 report developed by Intercom to see how AI-related trends are expected to change the customer service domain.

Companies are investing more in AI in customer service.

Customer service leaders are excited about the potential of AI and plan to increase investments in this area in the coming years. In fact, 69% of customer service leaders declare that they will invest more in AI in the upcoming year.

AI will improve jobs in customer service, not replace them.

AI will not replace human customer service representatives but will make their work easier and more efficient. Over three-quarters (78%) of customer service leaders expect AI to transform careers in customer service over the next five years.

AI can help companies save money and improve efficiency

Adding AI and automation to customer service tools can help save money and increase efficiency. In the current business resilience era, 66% of customer service leaders eagerly look to utilize AI and automation to enhance the efficiency of their teams in the coming year.

AI can give companies a competitive edge in customer service

Customer experience is a key differentiator in today's market, and AI can help companies provide better customer service, giving them a competitive edge. In fact, 73% of customer service leaders believe that customers will expect AI-supported customer service within the next five years.

There is a discrepancy between what customer service leaders know and what customer service practitioners know about AI.

While over two-thirds of customer service leaders are confident that customers are ready to interact with AI-based chatbots, fewer than half of customer service practitioners share this opinion.


Artificial intelligence (AI) is rapidly evolving and transforming industries worldwide.

In 2024, we can expect even greater innovation and progress in the field of artificial intelligence.

If you intend to harness the power of artificial intelligence for your business, check out our AI software development services today. We can help you develop and implement AI-based solutions that will transform your company and give you a competitive advantage.