Case Study

The Impact of Client Interviews on the Final Productunderline

Why is the client interview one of the most important stages of collaboration? Does skipping this step doom our product to failure? Find out in the article!

Case study
MuchMore Tips
Natalia Migdal
Marketing Specialist

In the process of creating web applications, communication with the client plays a crucial role. Thoroughly understanding their needs, expectations, and vision is essential for developing a product that not only meets but exceeds their expectations.

The history of Digital Arena from Switzerland exemplifies how effective client interviews can impact the final outcome of an IT project.

Challenges and Time Pressure

We faced a tight deadline — only 4-5 weeks to prepare the web application project. Additionally, we had to address issues that standard tools like Webflow couldn't solve. This involved taking over the project from another development team and creating a communication system with Webflow using API and Devlinks.

Role of Client Interviews

Analyzing the project was a key step in creating the web application for Digital Arena. We focused on deeply understanding the client's needs through a series of two-hour meetings. The MuchMore team actively engaged in dialogue, using creative tools to better grasp the client's vision.

During these sessions, we utilized visualization techniques, drawing what the client described. This visual representation helped avoid misunderstandings and clearly present solution proposals. All meetings were recorded, and advanced AI programs were used to summarize the recordings, extracting key points and discussions efficiently. This allowed us to understand not only the words but also the emotions and intentions behind them.

Solution Based on Interviews

The process of creating a dedicated web application for Digital Arena was the result of intensive dialogue and collaboration with the client. After deeply understanding their needs through meetings and creative communication techniques, the team proceeded to concrete actions, leading to an innovative product.

The first step was discovering and defining the client's requirements. Based on the gathered information, MuchMore prepared mockups and white frames as visual representations of the project. This initial phase was crucial for aligning understanding between the team and the client.

Development then proceeded module by module, with careful planning and testing to ensure high quality. The outcome was not only the web application but also an integration system with Webflow, providing a consistent user experience across platforms.

Moreover, MuchMore conducted workshops to train the client in using the new application and presented its potential uses. The documentation provided a solid foundation for future developments and modifications.

Interview Checkpoints

Project Goals and Vision

Understanding the client's main goals and vision is crucial for setting the project's direction.

Functional and Non-Functional Requirements

Discussing both functional and non-functional aspects is essential to ensure the product meets expectations.

Target Groups and Users

Knowing the target groups and user needs helps tailor the project accordingly.

User Interface and Experience (UI/UX)

Discussing UI/UX preferences ensures the application is user-friendly and intuitive.

Technologies and Platforms

Discussing the technologies and platforms helps ensure the solution is scalable and meets client expectations.

Timeline and Budget

Setting clear deadlines and budgets aids in effective project management.

Communication and Contact Channels

Establishing communication frequency and preferred channels ensures efficient information exchange.


The story of Digital Arena demonstrates the importance of client interviews in IT project development. Effective communication, understanding client needs, and flexible problem-solving contributed not only to project success but also to building long-term client relationships.

Digital Arena serves as an example for other firms, showing that proper client engagement from the start can lead to excellent results and strong business relationships.